Media Studies This Year.

This year we are going to focus more on the media task project fully and get what we need to do for the project done, so that we don’t leave it to the last minute and then late in the term we don’t want to start catching up and rushing the work, because we wouldn’t do it properly.
Our Media project for this year is to create a portfolio of media items that consist of a Music Video, Radio Advert and a CD case.
For our task of creating the music video we as a group came to the decision that we would remake the music video for K.I.G featuring Wiley – We’re Rollin’. We decided that the overall theme of the video would be o show the wealth of the characters in accordance with the title of the song.
We firstly took inspiration from other music videos such as Lil Wayne & Birdman – Stuntin like my Daddy, Ludicrous – Money Maker, Rick Ross – Everyday I’m Hustling’ and Lil Wayne – Get Money. We as a group analysed these videos and made a plan on how to incorporate aspects of the videos in a way in which would bring an original feel to our video but bring a sense of post modernism as there would be references to these other videos.

Postmodernism is related to the term “modernism”. “Post” means to come after. In other words, post-modern thought is that which comes after or develops from modernistic thought. Firstly one has to understand modernism.

Modernism refers to a certain period of western cultural, artistic and sociological history. This period covers the later nineteenth and early twentieth centuries. Modernism is a vague and general term that refers to a period of great change in the western world. This change refers mainly to an alteration in thinking and a development of different views of reality. There are a number of historical factors that are important in understanding of modernism. One of the main factors that precipitated this radical change in thinking was the First World War. This war was so devastating and, with the introduction of modern technology, tanks and planes, it changed the perception of Europeans towards their authorities and led them to question the powers that be and the “establishment”. Something must be wrong, they thought, when almost an entire generation of young Englishmen was exterminated for no real purpose

As a term Postmodernism is difficult to define as it covers a wide range of disciplines and general areas of thought, usually Technology.

Postmodern thought is, in its very essence, an adventure and an expression of life experience. From its modernist beginnings, Postmodernism is an attempt to question the world that we see around us and especially not to take other people’s views as the final truth. Postmodernism puts everything into question and radically interrogates philosophies, strategies and world views. There is no such thing as a definition of the postmodern. It is a mood rather than a strict discipline. Postmodernism, with all its complexity and possible excesses, is an attempt to find new and more truthful versions of the world.

Postmodernism is believed when old things are developed and improved to by the same idea and same invention but people have just added on new ideas and technology development to the first one.
An example I could give is that a film I watched called Pulp Fiction was basically an old film but they renewed it.

Iterxuaialtiy is involved because we as people for example, when we watch a film and when the film finishes they intertexual it which means it doesn’t matter what anyone think but only what they think where is a word called pastiche.

In its reaction against Modernist ideals such as auto telic art and the original masterpiece, postmodern writing and art emphasize devices such as pastiche and parody and the stylized technique of the antinovel and magic realism. Postmodernism has also led to a proliferation of critical theories, most notably deconstruction and its offshoots, and the breaking down of the distinction between "high" and "low" culture.

Another example I could say is that in the game industry the play station I had is basically the same old but it’s the way the game industry makers develop it because its basically really old but people adding on new ideas onto the game, for example making the graphics more realistic, adding real sound onto the game. Also making new games to the console that has been added new features into the game and console. Another example is online gaming has been added to the game history and people would be able to play other people around the world.